Selecting Appropriate Audience, Message, and Channel for Communication Activities

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Selecting Appropriate Audience, Message, and Channel for Communication Activities

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While communication about immunization should provide consistent messages, it is important to adapt your communication to different groups.

IA Watch is a global learning initiative providing rapid access to short, practical videos that enhance immunization training and delivery in the field. This initiative is sponsored by a grant from the Bill & Melinda Gates Foundation and led by learning experts at Bull City Learning using WHO-approved guidance.

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